In this era when multimedia is the norm of things, pictures are no longer limited to building a thousand words. More importantly, they can be used to build up businesses and get ahead of the consumer game.
Infographics are gaining prominence in most websites due to their ability to attract people — almost half of the Internet’s audience will respond better to these visual aids than they would to text. As a result, these images get shared up to five times more than equivalent text in major social media sites. And with this comes an opportunity to increase your site’s SEO value — because even if search engines cannot read the images on their own, your customers can. It is the readers’ reactions that will in turn be picked up for SEO.
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One of the ranking factors in Google’s SEO system is load time — the longer the wait before the consumer gets the needed information, the higher the likelihood they will quit the site. That’s one area where infographics can help — since they give the information in a concise and engaging manner, readers tend to stick with them.
This feature also makes the infographic a perfect linkbait — that content which is specifically created to catch attention and direct inbound links to your site. A large part of SEO is the creation of such links, and as more and more people share your infographic, your site’s SEO ranking increases.
Infographics can also do what text finds nearly impossible — earn links coming from outside your industry. This is especially helpful if you have a niche site — your infographics can be used by other sites and even publications, and you will get the inbound links when they cite you.
And of course, a good part of SEO building is measuring your site’s stats. This is swiftly accomplished since infographics can quickly show relevant and measurable numbers including traffic, citations, backlinks, and social shares. These factors can be easily used to provide ROI reports, or to simply measure the efficiency of your campaign. On the other hand, it would be much harder to measure equivalent results from half a dozen separate visual elements,
Finally, infographics are considered evergreen assets, quoting Gareth Bull SEO Consultant London. This means that it has the potential to drive inbound links even months after its publication on your site. While other means of promotion such as surveys or news stories may spike your SEO when done at the “right time” for the “right audience”, these tactics quickly lose their relevance.
Despite all these advantages, it would be a mistake to assume that any and all infographics will generate favorable results. Since the importance of these images to SEO hinges on the viewers’ reactions, it is highly important to choose a good topic and commit time to research in order to make your infographic worthwhile.