Infographics: SEO’s Best Friend

In this era when multimedia is the norm of things, pictures are no longer limited to building a thousand words. More importantly, they can be used to build up businesses and get ahead of the consumer game.

Infographics are gaining prominence in most websites due to their ability to attract people — almost half of the Internet’s audience will respond better to these visual aids than they would to text. As a result, these images get shared up to five times more than equivalent text in major social media sites. And with this comes an opportunity to increase your site’s SEO value — because even if search engines cannot read the images on their own, your customers can. It is the readers’ reactions that will in turn be picked up for SEO.

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One of the ranking factors in Google’s SEO system is load time — the longer the wait before the consumer gets the needed information, the higher the likelihood they will quit the site. That’s one area where infographics can help — since they give the information in a concise and engaging manner, readers tend to stick with them.

This feature also makes the infographic a perfect linkbait — that content which is specifically created to catch attention and direct inbound links to your site. A large part of SEO is the creation of such links, and as more and more people share your infographic, your site’s SEO ranking increases.

Infographics can also do what text finds nearly impossible — earn links coming from outside your industry. This is especially helpful if you have a niche site — your infographics can be used by other sites and even publications, and you will get the inbound links when they cite you.

And of course, a good part of SEO building is measuring your site’s stats. This is swiftly accomplished since infographics can quickly show relevant and measurable numbers including traffic, citations, backlinks, and social shares. These factors can be easily used to provide ROI reports, or to simply measure the efficiency of your campaign. On the other hand, it would be much harder to measure equivalent results from half a dozen separate visual elements,

Finally, infographics are considered evergreen assets, quoting Gareth Bull SEO Consultant London. This means that it has the potential to drive inbound links even months after its publication on your site. While other means of promotion such as surveys or news stories may spike your SEO when done at the “right time” for the “right audience”, these tactics quickly lose their relevance.

Despite all these advantages, it would be a mistake to assume that any and all infographics will generate favorable results. Since the importance of these images to SEO hinges on the viewers’ reactions, it is highly important to choose a good topic and commit time to research in order to make your infographic worthwhile.

Plastic Surgery Search Engine Optimisation

Plastic surgery is more than just a thriving medical field. It is a lucrative business that entices anyone from the elderly trying to look younger to the celebrity trying to grab a better foothold of his/her celebrity status. With more physicians taking the plastic surgery route for their practice, the competition is intense to say the least. A plastic surgeon must get every edge they can get to survive in this field. One of the ways to get an edge in this business is to make use of plastic surgery search engine optimisation.

Search engine optimization, also known as SEO, is a field in online marketing wherein the goal is to create content that would take a specific page at or near the top of online searches. This is mainly done thru the type of content being published on a specific page. SEO experts strategically create content that would push a site to the top of searches for specific keywords or catchphrases. This is now a common practice worldwide, with just about every website owner embracing the need to use SEO as part of their online marketing strategy.

So how does search engine optimisation benefit the plastic surgeon? The old-school approach of referrals and creating a positive reputation, while still very effective, is not enough. With competition everywhere coming from both established and up-and-coming surgeons, it is important that you get every edge you can get. One of the easiest ways to get an edge is thru the internet. With so many people looking for services like plastic surgery online, it is important to have exactly what they need. A functional website with useful content is a great way to bridge the gap between the client and the service provider.

With so many potential clients and with competition in the plastic surgery field getting more intense, it is important to get all the advantage you can get. You can achieve that with a properly crafted website. For all your web construction needs, it’s best to put your trust in specialists in plastic surgeon SEO. They know exactly what needs to be done to make your site a cut above the rest. No guesswork, no suspense, no frills. Clients will come right at your door.

Which is better, an SEO agency or in-house SEO?

While creating a website for your business is a great way to increase exposure, the reality is that it takes more than that in order to achieve success online. The key to success is definitely getting targeted traffic, or at least as much traffic as possible. In order to do that, you need to obtain a high position in search engines for the keywords that your company is using. You can easily achieve this through a process called SEO or search engine optimisation.

SEO provides you with two different options, you can opt for working with an SEO agency that will take care of the whole optimisation process as a whole, or you can hire an SEO specialist in-house. Each one of these has its own ups and downs, and in this article we are going to analyse them so you can choose the best possible solution out of the two.

SEO Agency


The SEO agency comes with lower costs because it’s a one time thing, you don’t hire someone and pay them continually. This is one of those aspects that matter a lot when taking your decision, because you can use the remaining money to further invest in your business.

Moreover, an SEO agency comes with a lot of experience, because they work with a variety of clients in a multitude of domains, which makes them a great fit for such a project. Not only that, but with the help of an SEO agency, you have the opportunity to see the results that their clients got after working with them, which is great as well.

When you work with an SEO agency, your project will be worked on by a team, which means that you will obtain much better results and faster as well.

Lastly, the SEO agency is driven to obtain results as they need to complete the job in a professional manner so that they can get paid, whereas the in-house SEO will receive the payment no matter what.


The service that SEO agencies are offering is virtual, because you don’t get to see the persons which you are working with, as they can be from other city or country most of the time. Also, in this situation you will share the specialists with others, which means that you might have to wait for your turn.

In-house SEO


The main benefit of in-house SEO is that you will have a specialist that will work continually on your project until you are fully satisfied. He will focus on your website at all times until the optimisation is performed properly, and he will also ensure that optimisation is performed at all times.

With in-house SEO you also get complete control over the project, which means that you will always have the specialist at your side so you can work together in order to shift the strategies used here.

Not only that, but an in-house SEO specialists is much better at understanding the needs of the company, which means better focus and outstanding results in the end.


A major downside for in-house SEO is the higher cost, because SEO professionals hired by a single company are usually more expensive. If you own multiple websites, hiring such a professional might be a good idea, otherwise it can be a major expense.

The results of your project are uncertain when you work with a single specialist, because the fate of your whole project rests on the shoulders of a single person.

As you can see, both mechanics can have different consequences, and this is why you need to be certain that you make the proper choice. Remember that the fate of your business is at stake, so choose wisely in order to get astounding results and profits for your company!

Guest post by Hugh Thomas of SEO Wales, thanks for the superb insight Hugh!

Popular Website Design Trends to Avoid for Better SEO

Before building a website, ask yourself which technique/approach (such as user experience, SEO optimisation, or superb design) you need to focus on. Although a mind-blowing design and animation can help in visitor retention, you should also consider that this isn’t the solution that always brings the best outcome.

Disregard SEO and you risk limiting the success your business can achieve. It’s a big no-no especially if you want to build a reputable website. Remember to optimise your website using trendy SEO strategies. Bring an SEO specialist – specialist SEO agency on board to take care of this while you work on the design aspect. Be sure to avoid design trends that hurt optimisation.

Web Design Trends That Can Negatively Impact SEO

  • Mobile Device Optimisation

Websites that aren’t optimized for mobile devices are being flagged by Google. Users who access these sites using their smartphones or tablets receive a warning that the site won’t work on their device. This could prompt some to leave the site altogether. Fortunately, Google has made things simple by allowing tie-ups between the mobile and parent URL to provide a better user experience. Still, caution is advised as you might be vulnerable to matching content especially when searching mobile-only sites.

  • Parallax Design

Parallax design is among the most common modern website design trends. There’s no denying that continuously rising parallax scrolling effects have become quite popular. From an SEO perspective though, this design trend isn’t so great. The value of an entire website depends on keywords spread out across one URL after all.

In other words, while the scrolling effects you get from parallax design look amazing, the same can’t be said about its execution. Moreover, it’s not good for UX (user experience) as well.

  • Animations, Images, and Effects

Given the demand from users and the technologies that make thems possible, animations and images are now must-haves for any website. However, websites that are saturated with graphics are a bane for mobile users because of terrible UX. The large amount of content relies on AJAX to load but this isn’t indexed by Google. Although search engines have advanced in terms of script understanding, why take this risk?

  • Fixed Navigation and UX Design

Among 2015’s major website design trends is UX design and fixed navigation. Not only does Google prefer flashy user interfaces but effective UX designs make visitors want to come back to the website more as well. This comes as no surprise since an intuitive user experience is still needed, even with compelling content and excellent keyword research in place. Applying modern SEO rules for better optimisation becomes important in this regard.

Making things difficult hurts your niche as it leads to bad user experience. Avoid the pitfall of low search rankings by staying away from fixed navigation. Fixed positioning isn’t entirely supported by mobile browsers. As a result, mobile devices don’t show them properly.

  • Off-Screen Navigation

Off-screen navigation brings a “hamburger” symbol for showing and hiding the nav menu. In some cases, this creates confusion because some users don’t understand what the symbol is for. Apart from frustrating users and making them leave the site, it’s also bad for page ranking.

  • Single-Page Sites

Single-page web designs are bad for SEO because it limits your focus to just a keyword or two. Try to optimize this page and the content becomes worthless on-page SEO. Don’t even think of cheating Google or you’ll end up doing more harm to your site.


Simply put, using any of the aforementioned website design trends is a big mistake. It will only stunt your website’s growth. Take the step toward the right direction to turn your website into a valuable and popularly searched one with the right design for boosting your site’s SEO potential.

Search Engine Optimisation For 2015 – Strategies That Will Work

2014 saw an unabated algorithm updates from Google leading to much panic and chaos among internet marketers. It is no secret that Google is doing all that it can in its might to reduce the visibility of low-value pages with a specific target on those sites that are over optimised for keywords.

This has left many online marketers red-faced as all those strategies that had worked for them all through now suddenly are backfiring. Moving forward there are some strategies that when implemented rightly will still work in 2015. Here is a look at what might help in the days to come…

Hummingbird Friendly Keywords
Hummingbird has given a new dimension for searchers where keywords that have more search intent than sheer volumes have increased value. Niche specific keyword combinations in larger buckets needs to be targeted moving forward in 2015. To be more specific targeting conversational phrases that searchers are more prone to search is ideal.

These phrases can be classified into three types – transactional, navigational and informational. If you are targeting information queries, then it is imperative to come up with educational content, navigational queries are brand specific and those that have commercial intent are classified as transactional. Understanding the searchers mind is the key moving forward in 2015.

Streamlined URL
Past experience has shown us that websites that have a streamlined URL are more likely to be ranked higher than those that don’t. Messy structures and confusing content organisation will not get you anywhere in 2015. Using static URLs can be the ideal way moving forward.

A Big No To Too Many Outbound Links
Too many outbound links will send the wrong signals to Google and the website is more likely to be under-recognised. Search rankings can take a beating and in spite of us knowing that many links are bad – we do not exactly have a number to point at. There are no more limits on outbound links per page, but the links need to be relevant to the readers of that page. It is pertinent to have at least two paragraphs of original content on a page with outbound links to renowned sites.

Hard Earned Links
“Targeting on fewer and hard earned links rather than mere numbers will help in 2015″ Danny from SEO Essex. Linking to lesser niche authority sites rather than a wide range of 2nd rated sites is the way to go. You can build such links through the following ways;

· Broken Link Building – This is often disregarded as it laborious but in all honesty, it can help you. You can hunt for broken links in authoritative niche friendly sites and propose to the publishers to substitute your link instead.
· Co-Citation – Whenever there is a link or brand-name appearing along with similar web resources or competitors, Google takes a hint that such companies are related. Hence, if your competition is authoritative in your business niche, there is a good chance that yours too will fetch good results in the search engine. Listing your product or service alongside competition can work as a good ploy.

Four Compelling Web Design Trends For 2015

The past decade has seen a significant change with the World Wide Web and yet if you observe closely it may not actually have changed at all! When we look about a decade before, the internet had a common layout pattern which you would come across in almost every site you open or browse.

This pattern was simple and straight – it had a content area, a side bar, a header and footer. Here and there you would come across websites that used the Macromedia Flash offering an alternative layout pattern. Invariably the flash pattern did fade out a bit, only a bit as it came back with full force and today rules.

In the recent times however we have been witnessing high level trends that do not fall into the regulation pattern and fundamental structure of the web page layout. This invariably is a result of the compelling responsive designs thanks to the surge in the number of mobile internet users. The new norm today doesn’t work on a fixed formula. An interesting blend of such designs have become the trend of the modern age and four such are discussed here as we look at what is emerging and gaining a strong foothold in 2015.

Divide and Rule
A split screen using a vertical divide is emerging fast and furious. This comes into play for websites that have two primary elements of equal importance and are compelled to portray both on the same screen. This allows the website to give equal prominence to both aspects and also provides the user with the chance to make a quick choice between them.

Say No to Extra Chrome
With a minimalistic approach the way to look ahead, the extra chrome such as containers, shapes, borders, boxes, etc., are removed making the design simple and easy on the eye. Gone are the days of the stereotype headers, where these are separated clearly from the rest of the content. The notion of the header and footer is completely eliminated from the picture.

Grid Based or Modular Structures
Layouts in the trends for the future will be based on grid based or modular structures. The designs are flexible and can easily adjust according to the size of the screen it is viewed. This may not be viewed as a new approach as the advent of responsive designs has helped in adding value.

Plugins like masonry can be used to create such adaptive designs, making it real easy for designers. Each module of the design sizes and adapts to fit the space in which it is being viewed. Bye ensuring that the space is divided equally, it makes it easier to make the design adapt to the viewing screen. For larger screens an element is introduced to ensure that it breaks the rigidity of the barriers between different modules.

Filling Up a Single Screen
Websites in 2015 are coming up with designs that adapt to completely fill the screen. This too is a subset of responsive design where it once again reacts and adapts to the size of the screen it is viewed. However, these trends ensure that the designs fit the screen exactly and do not require a scroll bar to move for better visibility. This invariably means that the content needs to be completely focussed and the hierarchy clearly established.

Start the Year Right by Using the Best Tools and Platforms that can Make Website Building Fun and Hassle-Free

Web design is a three-pronged endeavor. You can stand out by creating unique web designs and themes. However, you must also have the basic skills required to take your creativity to a higher level and transform your design into web pages that your clients would love. Lastly, you need to devote time in introducing yourself to the online world in order to cater to more clients who can leverage on your creativity. Listed below are some of the web-design platforms that can help you achieve your goals faster and cater to more clients in a timely manner.


Do not miss any opportunity to showcase your talents and portfolio, especially during those elevator pitch moments. You can setup your portfolio easily, and access it even through your mobile phone, making every chance meeting an opportunity to win more clients.

Breezi Nitrogen

If speed is your main requirement, this website builder is your best option. Through its designbot, you can create a new website in as fast as a blink of an eye.


Carbonmade is another website that allows you to build your portfolio and highlight your strengths to win more potential clients. You do not need to bring a thick binder showing all your creative work because it is accessible within just a few clicks.


Gutensite is a perfect option for those who are looking for ready-made templates that require minor editing and allows you to focus more on coming up with witty and high-quality content.

IM Creator

Whether you want to start from a blank slate or build on an existing template, IM Creator can simplify things that even a 12-year old would find easy to configure and use.


This is the best option for budding designers who need to work on a limited budget. Lack of money must not hinder any designer to reach for his or her dreams.

MotoPress Editor

If you prefer large motion backgrounds and the ability to see a real-time preview, then MotoPress Editor is the best tool for you. This feature gives your websites a refreshing and more interactive look that your clients will definitely enjoy.


Plug-ins can make a web designer’s life less stressful and more productive. Through Qards, you can use a page building plug in to lay down the basic design, and proceed with customizing based on your client’s specific needs. You do not have to build everything from scratch.


Squarespace allows you to come up with multiple themes for more picky clients. You can save time by showing multiple options in one sitting, eliminating the need to recreate or redesign websites each time your client is not satisfied and wants a better option.

Themify Builder

If you are into making collages even when you were still young, Themify Builder will work wonders for you. Break the monotony of existing WordPress themes by incorporating your own artistic touch to it, without having to learn about complicated codes.

Visual Composer

Visual Composer is useful for those who can work in both the front-end and backend. For only $28, it is an affordable option for people who would like to make the most out of building a working website within just a few minutes and those who need to complete multiple projects within a limited period of time.

Website Builder

As the name implies, this could be all you need in order to come up with all the functionalities that you want to include in a website. With more than 10,000 templates to choose from, no websites will look the same even if you cater to a large clientele.


If you love Photoshop, you will love Webydo’s code-free and Photoshop-like platform. You can also highlight your brand through its white label solution. Through additional features such as cloud-hosting and the ability to bill clients through the built-in dashboard, you can focus on your energy on things that matter most.


What sets it apart from similar website builders that are easy to use and offers a user-friendly interface is its image editor that is packed with multiple features. You do not need a separate application for your photo-editing tasks.


Last but not the least, Wopop is a new platform that will allow you to cater to an international marketplace, and save time because a mobile version of your website is automatically available.

At the end of the day, choose a tool or platform that matches your unique personality and creativity. Your desire to win more clients must not overshadow your passion to create a masterpiece for each of your clients, with the help of these useful tools.